About Attitudes in Dressing

Marie West, Founder and President of Attitudes in Dressing, launched the company on January 17, 1981 and shortly thereafter partnered up with financial backer Nicholas Karant.

For more than 40 years, Attitudes in Dressing has been the premier manufacturer of dance wear and active wear. Attitudes in Dressing is located in Elizabeth, New Jersey at the 1860's historic landmark building that once housed the Singer Sewing Machine Company.

Mission Statement

"Our mission is to produce dance wear and active wear of the highest quality, comfort, durability, versatility, value and beauty designed to enhance the experience of the consumer. Attitudes in Dressing is driven to achieve excellence not only through our diverse line of products but in the service offered to our retail partners."

Core Philosophy

Integrity: This is our bedrock value. Not only do we aim to provide the world’s best dance wear and active wear while practicing honest and considerate business ethics, we also feature dancers at the peak of their craft in our marketing materials to give young people the best examples and role models to follow.

Opportunity: We have the resources to create both traditional and trendy dance wear and active wear, needed and desired by all types of consumers. We maintain a constant watch for new and improved fabrics and designs that will enhance the individual’s experience.

Diversity: Attitudes in Dressing works to stay current by offering diversity in our designs as the world of dance evolves from the traditional forms of dance to the more contemporary.

Community: The Attitudes in Dressing family includes our retail partners as well as our dedicated staff and we are committed to providing our retailing partners with outstanding products, customer service and marketing support that will help all of us grow our businesses within the world of dance.